Rich Boehmcke Might Be...

I’ve been questioning my identity as of late. Not so much about what I am doing with my life, but more so who I am. And it isn’t based on my personal insecurities. The factors are more external.

I subscribe to a lot of magazines. Some of these include GQ, Esquire, and Details. These are the kind of monthly publications that define masculinity.
Yay I'm a man. And because those magazines are published by large media conglomerates that publish other magazines, I sometimes get solicited to purchase subscriptions to those other magazines.

Usually I get solicited for other magazines in the same genre.

No big deal.

But then I got a letter from Out Magazine.


Out magazine, for those of you who do not know, and are incapable of deducing, is a gay men’s lifestyle magazine.

I have never read the magazine before. It could be good or it could be bad, I really have no idea. The existence of the magazine has no effect on my life. I really don’t care.
But I myself am not gay (not that there’s anything wrong with that), so why are they soliciting me?

I think 1 of 2 things happened. Either I was accidentally solicited for the magazine, or somebody took a look at the magazines I subscribe to and said, “Hrmmm, ya know… Rich Boehmcke might be gay.”

I kind of laughed it off. It was a funny story for around the water cooler or to tell my friends. I even held onto the envelope for a while so I could remember to laugh about it and tell other people.

I forgot about it. Life went on as usual. All was well and good.
That is, until I received a second solicitation from Out magazine.
It was like after they sent me the first one, they seemed concerned that I had not responded. And they said, “Really Rich? Are you sure you’re not gay?”

I had to sit and ponder. Were they really questioning my sexuality or was somebody there just screwing with me? I turned down my KD Lang CD so I could think about it for a while.

I am a gmail user. I love gmail. One of the more unique features of gmail is the smart ads that appear in a bar at the top of the page. These ads are customizable. But for the most part they solicit you with advertisements from large corporations based on the subjects or content of your emails.

Lets say you are doing a lot of emailing about apartments, you might see an add at the top of the page for “SCOTTSDALE APARTMENTS STARTING 149K.”

That makes sense. Once in a while I’ll click on the ads. I don’t always pay attention to them though. But recently one caught my eye.

ColonCleansingDiaries.com - Read The Reviews On Dual Action Cleanse Before…

My eyebrow raised and I did a double take. I wasn’t really sure what to think. I stared at the advertisement for a moment. I then scanned the 30 or so emails in my inbox to see if I could uncover the reason for the solicitation.

Had someone sent me a poop joke? Did I tell someone I was having a crappy week? Had I mentioned I use a #2 pencil?

No. Nothing. I had no emails of the sort in my inbox. I was left to believe that based on my emailing and internet searching tendencies, somebody at Google was left to think, “Hrmmm, ya know… Rich Boehmcke might be constipated.”

But my relief turned quickly to confusion. What kind of entity found it necessary to put information about colon cleansing into diary form?

Was this somehow more comforting for some people? I can imagine the conversations.

Wife: Hunny come read this.
Husband: Ew I don’t want to read about Colon Cleansing.
Wife: Oh sweetie, you know you’re backed up.
Husband: That’s true.
Wife: And besides, it’s written in diary form. It’s private and discreet and honest.
Husband: Oh alright, if it’s in diary form.

No way dude. Noooo way. I am not clicking on that link.

And then I got piece of spam (it was spam right? Right?) with an offer for a FREE COLON CLEANSE.

Sigh.

I understand that internet spam hooks some people. Trial Viagra, free laptops, and fifty seven million dollars from an African prince seem like great offers.

But why would anyone, based on an email, that came to them out of nowhere, go somewhere and let someone do… THAT to them. I would love to see the response rate for that email. I’m sure the number would shock me.

I also have an email I use just for junk. You know, the kind of email you use for signing up for contests, joining online newsletters, or subscribing to mailing lists for weekly coupon updates.

There was one department store I like that I figured was worth signing up for the coupons. They have great sales and I figured it would be good to get regular coupon updates from them. So I put in my information and I immediately started getting weekly emails.

They were all well and good until I got one with a particularly disturbing headline.

SPANX.

For those unfamiliar (this blog is so informational) Spanx makes "body shaping" undergarments designed to give the wearer a slim and shapely appearance. Many famous people wear them. People like Oprah.

Again I was confused. Hadn’t I checked off my preferences for the email? Coupons for men’s items only! Even if they were soliciting me to buy this as a gift for someone, has any man ever bought a woman control top panty hose? Ever?

But once again I was left with only one possible solution. Based on my shopping and searching, somebody at this department store was probably saying to themselves…“Hrmmm, ya know… Rich Boehmcke might need some body shaping undergarments.”

It has taken me some months now to become comfortable with the fact that I am NOT a constipated homosexual with weight issues.

That is until I check my email again. The sad thing is, I don't even know what I get to be insecure about next.